Promotional merchandise is a great way to market your brand and increase awareness. It’s also very cost-effective when done right. Here are five tips to make the best out of your budget.
1) Use Vector-Based Files
You will want your logo or design to be clear as possible when printed on your promotional items. Have it in Adobe Illustrator or Corel Draw. Design files that use vector-based software do not pixelate.
2) Keep it Simple
Some promo items can only accommodate small prints. Be sure your designs are still legible on small scales and will not lose any details.
3) Maximize Color Contrast
You should consider your promo item color when deciding what color you would want your prints to have. It should have enough contrast to be clear, like having your print in white when printed on black promo merchandise.
4) Clarify Print Limitations
You don’t want to waste your time designing in full color only to discover that the promo item only allows single-color prints.
5) Single-Color Design
Most promo items will only allow single-color prints or embroideries. It also lowers the production cost. Be sure to have a single-color option of your logo ready and a variation where it works on dark-colored backgrounds.
Keep these tips in mind to get great merchandise print results. The print company you choose will also affect the quality of your merchandise results, so choose carefully.
Need help with your Merchandise Designs? Let us know how we can help!