We Design Work that Moves your Business Forward.
Pugo is a family of highly driven graphic designers based in Liloan, Cebu, Philippines. Each one has their own set of skills, from branding, marketing, web design and development, to animation. Together they use their collective experience and expertise to produce effective assets and creative solutions to help you go one step higher.
BRAND NAME STORY
Why “Pugo”?
In Ramos, Cebu, a local vendor sold kwek-kwek, quail eggs, from a busy corner near a medical college. Small, humble, impactful. Consistent day after day.
That’s how we think about design. Not flashy. Not loud. Built to work reliably for the people who depend on it.
OUR STORY
How Pugo started
Gideon earned a Fine Arts degree in Advertising, then worked his way up from designer to Creative Lead at a multinational company. Corporate life sharpened his skills. It also made the limits clear. He left to go freelance full time.
He went on to win over 100 design contests, most of them in logo design. Consistent wins built a track record. They also revealed something bigger: the best work comes from a team.
While Yanna was still in design school, Gideon asked her to join him. Together they brought in a few of her classmates. That’s how Pugo started. Not a grand plan. Just people who cared about craft, building something worth building.
Today, the studio runs three specialized teams: the Branding Flock, the Multimedia Flock, and the Web Flock. Each is led by a Creative Lead who owns the quality of their work.
WHO WE SERVE
Built for people who need more than pretty.
We work with business owners and marketing professionals who are done settling for generic. You need design that performs. Work built around your brand, not a template. A partner who manages the process so you don’t have to.
Our focus: branding and identity, marketing design, web design, and animation and motion.
THE TEAM
Meet your team
Gen Rose Pangilinan
Studio Manager & Client Manager Lead
Gen is your main point of contact. She keeps timelines, workloads, and communication on track so you always know what’s happening next.
Gideon Ray Wagas
Founder & Creative Director
Gideon leads creative direction across all three flocks. With 100+ contest wins and years of industry experience, he ensures every project is strategically sound and visually strong.
Gilcy Yanna Wagas
Creative Lead, Branding Flock
Yanna leads our branding work. Strong design fundamentals, strategic thinking. If you’re building or evolving a brand, her team guides the direction.
Clive Hermosilla
Marketing Manager
Dorethy Marie Pangilinan
Account Manager
Genevic Habagat
Inbound Digital Marketing Specialist
Tristan Dunque
Creative Lead, Web Flock
Keshia Tamidles
Graphic Designer
Fritz Wagas
Creative Lead, Multimedia Flock
Matthias Laurence Villarino
Graphic Designer
Axel Rod Makipig
Multimedia Designer
Valerie Demecillo
Multimedia Designer
Judy Monterde
Web Developer and Designer
Our Vision
To make Pugo the first name that comes to mind when businesses need design, and the place designers aspire to be, setting the standard for how great work is created, delivered, and experienced.
Our Mission
We help businesses move forward with clarity and confidence through design that’s thoughtful, strategic, and built to work, so they can focus on growing, not managing the process.
Core Values
Gratitude
We are thankful for our partners who believed and trusted our expertise. We are thankful for the support of our team, and our studio, for giving us the chance to do what we love.
Teamwork
We respect and support each other. We value each team member’s importance and contribution to the studio. We lead, learn, and grow together.
Compassion
We care for the studio and our partners as if they were one’s own. We measure our success by how much value we bring to our clients and employee’s lives. We strive to create and maintain a healthy work-life balance for our employees.
Integrity
We work with each other and our partners openly, honestly, and sincerely. When we say we will do something, we will do it. We are committed to consistently deliver quality works and never settle for anything else.
Passion
We go above and beyond what was required. We approach every day with a positive attitude and a willingness to grow, learn, and challenge ourselves. We take pride in what we do. We push boundaries to become better versions of ourselves. We will find creative solutions for every problem we face.
FREQUENTLY ASKED QUESTIONS
Good questions. Here are honest answers.
How long does a typical project take?
It depends on scope. A logo project typically takes two to three weeks. A full brand identity takes four to six weeks. Web projects vary based on complexity. Our client management team will give you a specific timeline before we start, and we hold to it.
How many revisions do I get?
For fixed projects, the number of revision rounds is agreed on before work starts and included in your project terms. For retainers and block time, you can revise as often as needed within your hours. Either way, you’ll know exactly how it works before we begin.
Who will I actually be talking to?
Our client management team is your primary contact throughout. They handle all coordination, updates, and delivery. The Creative Director is involved on strategy and direction. Your Creative Lead presents key milestones. You’re never talking to someone who doesn’t know your project.
What do I need to prepare before we start?
We’ll send a discovery questionnaire before your kickoff call. It covers your business, audience, goals, and any existing materials. The more specific you are, the better the work we’ll produce. If you’re unsure about something, we’ll work through it together.
What if I don't like the direction?
Tell us specifically what isn’t working and we’ll explore a different one. The exploration phase exists for exactly this reason. Clear, specific feedback helps us move faster and in the right direction.
Do you work with clients outside the Philippines?
Yes. Most of our clients are based internationally. We work across time zones and manage communication efficiently. Our client management team will coordinate scheduling so the process runs smoothly regardless of where you are.
Can I start small before committing to something bigger?
Absolutely. Many of our long-term clients started with a single project. It’s a good way to see how we work before investing in something larger. Tell us what you need and we’ll find the right starting point.
Ready to Build Something that Performs?
Whether you’re starting a rebrand, building from scratch, or evolving what you have, the first step is a conversation.