With most businesses moving their brands online, it’s easy to assume that print marketing is no longer relevant. But in reality, print advertising remains a powerful tool — and when used alongside digital marketing, it can make your campaigns even more effective.
Here are key reasons why you shouldn’t overlook print marketing in your strategy.
1. Longevity
Online ads can disappear from a feed in seconds. People scroll past them, and they’re forgotten just as quickly.
- Billboards, banners, and posters stay visible for weeks, months, or even years.
- This repeated exposure helps reinforce your brand in the viewer’s mind over time.
Example: A banner outside a busy store can generate thousands of impressions daily without ongoing ad spend.
2. Tangibility
Print marketing is physical and tangible.
- People can touch and hold your flyers, brochures, or business cards, which makes your brand feel more real and memorable.
- Studies show that tangible materials improve recall compared to purely digital content.
Pro Tip: High-quality paper and finishes can leave a lasting impression of professionalism.
3. Credibility
Anyone can post an ad online for little to no cost — which is why online content can feel less trustworthy.
- Print materials show that you’ve invested time, budget, and effort, making your brand appear more established and credible.
- Magazines, newspapers, and professional print media still carry an aura of authority.
4. Accuracy in Targeting
Print allows precise audience targeting.
- Place ads in publications your ideal customers read.
- Display banners or posters in locations where your target audience frequently visits.
Example: A local coffee shop can advertise in community bulletins or neighborhood newsletters to reach nearby customers.
5. Higher Engagement
People are often more likely to read printed content than digital ads.
- Physical materials require intentional interaction — you can’t just “scroll past” them.
- This extra attention increases the chance your message will be absorbed.
6. Wider Reach Beyond the Internet
Not all customers are active on social media or spend much time online.
- Print marketing can reach audiences that digital campaigns miss, such as older demographics or those in areas with low internet usage.
Digital + Print = Stronger Marketing
While digital marketing offers speed and analytics, print marketing delivers trust, tangibility, and lasting visibility.
- Using both together allows you to reach a wider audience and leverage the strengths of each medium.
- Example: Run a print ad that directs readers to a special landing page for more information.
Want more marketing strategies?
Using both digital and print marketing can help you reach a wider audience and make your campaign more effective. Be sure to use the strengths of these two to help build your brand’s
Check out our branding and marketing blog for tips on combining print and digital campaigns to boost your brand’s visibility and credibility.
Need help designing impactful print materials? Send us a message — we create designs that get noticed and remembered.
