Colors help create the kind of impression you want with your ideal audience. But it’s rare that you only use one type of color for your brand.
That’s why we have color schemes – the combination of colors you use for your brand’s visual elements. Here are some color scheme ideas to give your brand the kind of impression you would like it to have.
Timeless and Sophisticated
You can’t go wrong with black and white. It gives your brand a classic and luxurious feel, the reason why most luxury brands stick to this color scheme.
Bold and Proud
If you want to stand out and be in the spotlight, use a bright primary color as the main color paired with black and white for your texts and background. You can also use two primary colors together, like royal blue with bright red. See Best Buy and Netflix.
Natural and Organic
Use color combinations that you see in nature – lots of greens, browns, and blues. You can use red, yellow, and orange as accents.
Trustworthy and Dependable
Use shades of blue paired with grays and black. The blue gives you a sense of security and comfort paired with the strength and power of black and the sophistication of grays. See Paypal and Chase.
Edgy and Exciting
Have a bright neon color as your primary with black or dark colors as your text or background. It makes the neon color pop out more and becomes visually louder. The black gives it seriousness and focus. Together, creating that edgy look. See Monster and KTM.
Those are just some examples of what color schemes can do for your brand. There are more combinations you can try yourself. Before deciding on your color combinations, make sure to clearly define what type of impression you would like to have.
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