As a business owner, did you know that investing in a graphic design retainer package is a great way to get the support you need when it comes to your branding and marketing? But what is a graphic design retainer, and what are the benefits?
In this article, we’ll explore the perks of investing in a graphic design retainer package. We’ll discuss what a retainer is, what services are included, and how it can help your business grow.
What Is a Graphic Design Retainer?
When it comes to graphic design, many business owners feel they need to hire a freelance designer on an ad hoc basis. However, there is another option: investing in a graphic design retainer package.
A graphic design retainer is an agreement between you and the designer, where the designer commits to a certain number of hours per month that they will be available to work on your projects. This can be a great option for business owners who need regular design work done, but don’t want to have to deal with the hassle of finding and vetting new designers every time they need something created.
If you’re thinking of investing in a graphic design retainer package, here are a few things to keep in mind:
- The designer should be qualified and experienced in the type of work you need to be done.
- The designer should be available for a majority (or all) of the hours you need each month.
- The designer should be able to provide a high level of quality, consistent work.
Understanding the Difference Between a Project and a Retainer-Based Contract
When it comes to graphic design, there’s a big difference between working on individual projects and signing up for a retainer-based contract. With a project, you pay for the designer’s time as they work on a specific piece for you. But with a retainer, you’re paying for the designer’s time and services on an ongoing basis.
Think of it like this: with a project, you’re hiring the designer for a one-time job. But with a retainer, you’re hiring the designer as an employee—and they’ll be available to work on anything and everything you need them to. This can be great for businesses that need regular graphic design support, or who want to have total control over the look and feel of their brand.
What Benefits Come With Investing in a Graphic Design Retainer?
When you invest in a graphic design retainer, you’re making a commitment to your business and to your brand. You’re saying that you’re serious about taking your business to the next level and that you’re ready and willing to put in the work.
But what exactly do you get in return?
Well, for starters, you get a dedicated graphic designer or a team of graphic designers who will work with you regularly, helping you achieve your branding and marketing goals. You also get access to our team of specialists, who can help with everything from branding design to website design. Plus, you’ll have access to our extensive library of resources, which includes everything from fonts and textures to stock photos and illustrations.
Bottom line: investing in a graphic design retainer is a smart move for any business owner who wants to take their brand to the next level.
How to Choose the Right Retainer for Your Business
Now that you know what a graphic design retainer is, you’re probably wondering how to make sure you’re choosing the right one for your business. That’s where we come in! We specialize in assessing the needs of our clients and then recommending an appropriate retainer package that meets those needs.
First, it’s important to look at the current goals and objectives of your business—who are you trying to reach? What type of designs do you need? How often do you need them? And so on. Once you have a clear understanding of what your end goal is, then you need to look at the different options available within each retainer package.
What types of designs will be included? Are there any project management services included? What kind of turnaround times are available? Answering these questions can help guide your decision-making process and ensure you get the design support that fits your individual needs.
The Different Types of Retainers Available
When it comes to graphic design retainers, you have several options to choose from. A retainer package can be tailored to the exact specifications of your business and project needs. Some of the most popular types of retainers are hourly, project-based, and tiered service that offers a discount on bulk hours purchased upfront.
An hourly retainer is an ongoing package with a certain number of set hours available each month. The great thing about this type of retainer is that you can purchase specific hours each month and use them as you need them. This option also allows for more flexibility if your workload fluctuates from month to month.
A project-based retainer works best when you have specific needs that require a certain number of hours or milestones to complete the project. These retainers lock in specific tasks with an agreed-upon timeline and scope of work so that there is clarity around what is included and what the end result will be.
The third type of retainer is a tiered service that gives customers a discount for buying in bulk hours upfront. For example, you can purchase 50 hours for $4,000 instead of paying $5,000 for just 40 hours at the full rate. This option works especially well if you have larger jobs or big projects that need more time than usual every month.
Conclusion
So, is a graphic design retainer for you?
Well, if you’re a busy business owner or agency who wants reliable design support, then the answer is most likely yes. A retainer is a great way to ensure you always have a top-notch graphic designer on hand to help with your branding and marketing needs, without having to worry about the cost or availability.
Interested in having this kind of setup? Check Pugo’s graphic design retainer packages here.
If you’re not entirely sure what you need from a graphic designer, or you’re not sure if a retainer is a right option for you, contact us today for a free consultation. We’d be happy to help!