You’ve heard of graphic design retainers—but what are they, exactly? And how can they benefit your business or organization?
In short, a graphic design retainer is an agreement between you and a graphic designer or design agency to provide a certain level of service on a regular basis. Typically, this means that the designer will be available to work on projects for you as needed, within a certain time frame and budget.
Sounds great, right? But before you sign up for a retainer, there are a few things you should know. Below, we’ve answered some of the most common questions about graphic design retainers.
What Is a Graphic Design Retainer?
Think of a graphic design retainer as an insurance policy for your business’ visual branding. It’s a pre-paid service that guarantees you’ll have access to a graphic designer’s time and expertise when you need it, without the hassle of waiting for quotes and proposals.
A retainer is also a great way to establish a long-term working relationship with a graphic designer. When you work with them on a retainer basis, you’re guaranteed to get quality work, continuity, and value for money. Plus, it gives you peace of mind knowing that you always have someone to call on for your graphic design needs.
How Do Retainers Work?
When you hire a designer, one option is to enter into a retainer agreement. This means that you pay the designer a set amount of money on a regular basis—usually monthly—in exchange for their services. The designer will then be available to work on projects for you as they come up.
This type of agreement can be a great option for busy business owners or professionals who need ongoing graphic design work done. It can also be helpful for agencies who need to outsource extra work on a regular basis.
If you’re thinking about entering into a retainer agreement with a designer, here are some things to keep in mind:
-Be clear about what services are included in the retainer agreement.
-Make sure that both you and the designer are comfortable with the terms of the agreement.
-Schedule regular reviews to make sure that both parties are happy with the arrangement.
Benefits of Graphic Design Retainers
A graphic design retainer is an agreement between you and your designer in which the designer provides a certain number of hours of services per month (or per project, if that’s what you prefer). This can be a great solution for busy business owners or professionals who need help with branding and marketing initiatives, but don’t have the time to do everything themselves.
When you work with a designer on a retainer basis, you can rest assured knowing that your projects will always have a dedicated resource. That means no more waiting for weeks on end for a design project to be completed. Plus, you’ll have someone you can depend on to help keep your branding and marketing initiatives on track.
How Do I Know if a Retainer Setup is for me?
Great question! Retainers are ideal for busy business owners, professionals, marketers, and agencies who need a reliable and trustworthy graphic design partner. For instance, let’s say you’re a business owner in need of quality graphic design content – logos, flyers, website graphics, and more. You don’t have the time (or patience) to find the right designer each time you need something designed – but at the same time, you don’t want to hire full-time in-house staff. This is where a retainer setup comes in!
A retainer setup means you get access to quality graphic design services whenever you need it – with the same team of professionals working on your project from start to finish. And perhaps most importantly: with a retainer setup, you get goal-driven collaborative branding and marketing support – so your business looks as good as it should.
So if you want to focus on growing your business while having access to creative talent whenever the need arises – then a retainer setup might be just the thing for you!
Conclusion
There’s a lot to think about when it comes to retaining a graphic designer! But hopefully, this article has answered some of your questions and given you a good starting point for moving forward.
Keep in mind that every business is different, and what works for one company might not work for another. So don’t be afraid to tailor a graphic design retainer agreement to fit your specific needs.
And finally, always remember that communication is key. Be clear about what you expect from your designer, and make sure they understand your goals and objectives. That way, everyone is on the same page and the project can run smoothly from start to finish.
If you want to avail a retainer package for your business, check out Pugo’s graphic design retainer packages here.