Do we really have to select images carefully for our posts?
Content with images is more engaging and sharable.
Facebook posts with images +87% more engagement.
Tweets with images +18% more clicks.
But make sure you do this right to get the best results.
Here are some tips on how to do this.
Tip no. 1
Use high-resolution images only.
Low-quality images will make your brand unprofessional and hard to trust. Use high-quality pictures only. If your budget allows it, invest in stock images.
Tip no. 2
It doesn’t have to be literal.
Be creative. Try using images that convey the emotion or idea you would like without being too obvious. For example, when you’re trying to promote an easy-to-use car product, you can have an image of a monkey driving a car.
Tip no. 3
You can use illustrations!
Your images do not have to be real pictures. Try using sketches or illustrations to make your marketing material or social media post look more fun, relaxed, and creative.
Tip no. 4
Select Images that Mirrors your Ideal Audience
If you’re marketing for 40 to 50-year-olds for a health product, then use images with the same age bracket, looking healthy and happy. It’s easier for your audience to imagine the benefits of your product if they easily relate to the image.
Tip no.5
Use only images of your Actual Products.
If you’re using images grabbed from google or stock photo sites, especially for food products, and it does not match what you offer, your customers will feel scammed. It will hurt the brand rather than help it. Be sure to hire a professional photographer to take photos of your products.
Tip no.6
Select Images that fit your Brand.
Think about your brand colors, image treatment styles, emotions, and personality when choosing the images to use. Vibrant and colorful pictures are great for fun, travel, or food brands. Muted or black and white imagery can help create a luxurious feel to the design.
Don’t just use any image for your marketing.
Make sure it helps convey your message without being boring and that it fits your brand.
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