A rowboat will go further and faster if everyone rows in the same direction. The same applies to branding and marketing design projects.
You will have better design project outcomes and complete them on time if the client’s and designer’s visions are aligned. Here are some guiding questions that can help you do that ->
What is our primary objective?
It’s pretty simple but very crucial in the project. While evaluating or working on the design, you can ask yourself: does this help achieve our primary objective?
Who is our ideal audience?
Knowing who you are designing for can improve the effectiveness of your branding and marketing designs. The design is easier to relate to and has a higher chance of grabbing their attention.
Is there an established visual branding?
If yes, then the designer should ask for the official brand fonts and colors. You can also ask for previous branding and marketing materials. It ensures the consistency of the look and feel of the brand. If none yet, then you need to create one.
What kind of impression would you like to create?
Design elements can help create impressions, so the designer must know this. It will help the designer properly select the appropriate images, shapes, fonts, color schemes, and layouts.
How will this design be used?
Knowing if the design is for digital or print will help the designer determine the correct settings to use and limitations. It can also help you decide how large your fonts should be or the content to apply. Example: designing for a billboard VS flyer.
Improve your design projects using these guiding questions:
1. What is our primary objective?
2. Who is our ideal audience?
3. Is there established visual branding?
4. What kind of impression would you like to create?
5. How will this design be used?