Most logo designers will give you what you want. They’ll ask what colors you would want, the font, design style, etc. It’s not that there’s anything wrong with that but it’s not always what your brand needs. With Pugo, we take the time to get to know your brand, audience, and competition first before we even start working on the designs. This ensures that you get a design that would help you get the best chance to stand out from the competition and be more appealing to your ideal audience. That’s what a goal-driven design by Pugo is all about.
With our discovery phase, get to see the bigger picture of your brand’s visual direction and where your logo fits in it, making it easier to decide on what’s best for your brand.
Your opinion matters. You get to be involved in every design and decision process. We will guide you with the best options and it’s up to you on which one to take.
The logo you’ll receive is designed to work on any applications for your brand. Mockups will be included on the proposals so you can easily imagine how it will look.
Getting to know the brand, products, services, ideal audience, competition, and goals.
Creating the brand definition, keywords, positioning, and design directions to take.
Working on a handful concepts then presenting the initial proposals with mockups.
Refining the selected proposal if needed, then creating the industry standard files.
The total package cost will be divided into milestones, and payment will only be requested for each phase once it has been completed to your satisfaction. This arrangement is beneficial for both parties, and if you choose to discontinue the project at any stage, any concepts and designs from our initial proposals will no longer be available for use, and you will not be liable for payment of any remaining milestones.
If you are committed to achieving success with your business, branding is an essential tool to help you reach your goals. Let Pugo’s team of seasoned branding experts craft a goal-driven logo that will give your business the boost it needs to thrive.