Help viewers imagine themselves using the product or service and enjoying the benefits of using your brand. Make your marketing designs easier to relate to. Make them feel that this is specially made for them. The more they can relate, the easier it is for them to trust you and have a higher chance of converting into customers.
Start by getting to know your audience
Get to know their common traits like personality, hobbies, occupation, budget level, age, and other details. Also, list down the problems they have, which your brand has the solution to.
Select images with your audience in mind
If your target market is middle-aged couples that enjoy exploring outdoors, and you’re offering outdoor equipment, then use that type of imagery.
Design Direction based on Emotion and Personality
Use design elements that reflect the kind of emotions and personality you would like your brand. Have this mirror with your intended audience’s persona too.
Examples are how wavey shapes make you feel relaxed and laid back while diagonal lines create a sense of movement and speed.
Select the right colors
Colors create a subtle emotional response and impression to the viewers. It will vary from culture to culture. Different audiences will react differently to the type of color you use.
Choose the right font style
Different typefaces can create a unique kind of impression on your ideal audience. Keep your audience’s description and the type of impression you’d like to have when selecting your fonts.
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