A graphic designer is someone who solves problems and communicates ideas through visuals. But not all graphic designers are the same. Did you know that there are different types? just like how doctors have specializations, graphic designers are branched into multiple disciplines too. Some graphic designers focus on a specialty. Others offer multiple types of services. So how does knowing the right type of graphic designer help in the success of your project?
The benefits of knowing the right type of graphic designer
This will make it easier for you to find the right candidate for the job. It gives you a better chance to complete your project successfully. Mentioning the specific type of graphic designer on your job post will narrow down your list of candidates. It will save you a lot of time and effort in going through the applications and proposals.
For designers, it will be easier for them to know what design samples they should provide when sending over an application or proposal. They can also avoid wasting their time on job posts or projects which they are not interested in.
Working with the right type of graphic makes your project run more smoothly and efficiently since they already have experience. For example, I had someone message me that needed a tattoo designed and they would like me to create a design for them. I asked for a sample and saw that this is beyond my capability. So I referred that person to a seasoned tattoo artist. This would probably only take him/her a few hours but will take me days to do and I wouldn’t even be satisfied with the result. Keep in mind that we are both designers but the difference is our specializations.
7 common projects and their matching type of graphic designer
This list is best for business owners and marketing professionals when creating a job post for their next graphic design project. This can also be useful when hiring for an in-house designer for your company. Below are the most common design projects you will encounter matched with the right type of designer for that job.
1. Do you need a logo, business card, and letterhead design?
A Visual Branding Designer or Logo Designer is what you need. Their job is to make sure that your logo and materials best reflects your brand’s values and be appealing to your target audience. A badly designed visual branding or logo will create a negative impression with your audience. They will subconsciously associate a bad logo design with a poor service or product.
You can be more specific with the type of logo you are looking for since logo designers have specialties. We have the mascot logo designers, the minimalists, monogram designers, calligraphy logo, and more.
There are logo designers that will design based on what you want. Some logo designers however will go a step further. They will get to know your brand first and create a design based on what your business needs. They can recommend the type of design style that would best fit your brand, the right color, and the appropriate typeface to use.
2. Are you looking for a designer for your flyers, brochures, or ads?
Look for a Marketing Graphic Designer. They can help you make sure your message will be well received by your target audience through the use of appropriate colors, fonts, imagery, and layout. The right marketing graphic designer will give your marketing campaigns and assets the best chance to succeed. Remember, your marketing ideas and campaigns will only be as good as its execution so be sure to hire a professional marketing graphic designer.
3. Have a website, landing page, email, or app design project?
A Web Designer is the one that will take care of this. They will be in charge of your brand’s digital look and feel. Most web designers have a background in front-end web development so they have an idea on what type of designs will work or not. More and more customers are looking for services and products online, so be sure to have a web designer on your team.
4. Need a design for your book, ebook, catalog, magazine, or annual report?
An Editorial or Publication Designer is what you need. You can also be more specific by just stating that you need an ebook or catalog designer. It is their job to make sure that the cover page catches the reader’s attention and the inside pages would be easy to read through proper layout and typographic hierarchy.
5. Are you looking for a packaging or label design for your products?
Look for an experienced Packaging or Label Designer. They will make sure that the look and feel of your brand and products will be consistent when it comes to your labels and packaging. One of their challenges is how to make sure that your product stands out from the shelves and attracts the attention of the buyers. Good packaging and label design are well versed when it comes to print design. They know what the minimum font sizes are, the allowable colors for print, safe zones, and other print rules needed for the production of the labels and packaging.
6. Do you want to have a customized text, typeface, or calligraphy designed?
Lettering or Calligraphy designers are the masters of fonts and typography. They bring art into writing. Their works are perfect for custom made invitations, wall decorations, custom tattoo design, and artistic brand logo designs.
7. Do you need custom artwork, illustration, poster design, or t-shirt design?
A Graphic artist or Illustrator is what mostly comes to mind when talking about graphic design or graphic designer. Not all graphic designers can draw like these guys. They are the ones who you need to go to when it comes to custom made artworks. Each graphic artist and illustrator has their own style and forte so be sure to check out their portfolio if it matches what you have in mind. This graphic designer type is also very diverse. We have the tattoo designers, t shirt designers, cartoons or comics designers, illustrators for posters and other merchandise, and a whole lot more.
Connect with the right type of graphic designer
It’s easier to find the right fit for your project now that you know the different types of graphic designers. Be sure to include this detail on your next job or project post. It will not only help you as a job poster but will benefit the graphic designers as well. With the right type of graphic designer, you’ll have a higher chance of completing your project successfully. Good luck on your next design project!