Design is essential to the success of a business. It helps build trust, improves brand value, creates a good impression, and is one of the easiest ways to stand out from the competition. 
So naturally, one of the things to do when growing a business is to hire a designer, but don’t forget not all designers are the same. If you have no idea what to look for in a designer, here are the things you should consider.
Design Fit & Quality
Check their portfolio and take note of their design style and quality. Go for the one that best fits your brand and target audience.
Branding & Marketing Knowledge
There’s more to designing for a business than just making it look good. Consider your brand strategy, marketing goals, and target audience. Be sure your designer has a good understanding of these topics.
Communication & Collaboration
Make sure they can clearly explain why they’ve designed a particular marketing or branding material in the way they did. It’s also helpful if they can provide design insights and make the project process collaborative.
Workload
How much design work do you need in a month? Can one designer handle it without losing quality? If not, consider hiring more designers or outsourcing to a design studio. If it’s too little, hire a freelancer on an ad-hoc basis.
Plan B
What do you do when your designer suddenly becomes unavailable? Have a backup designer you can outsource to, to take care of your pending design projects. A design studio makes this situation easy to solve since they already have multiple designers on their team.
Budget and Space
Can you afford to pay a designer’s monthly salary and have the space for their equipment? If not, you can hire freelancers or design studios and pay only for each project.