If you build it, they will come.
Have you ever heard of that phrase?
It’s the belief that if you put considerable effort into building a great website, social media page, or store, the customers will naturally flock to it.
The reality? It rarely happens.
It’s heartbreaking because you’ve invested a lot into it.
You then ask yourself:
Where did it go wrong? What’s the problem?
Many brand owners fail to realize that no matter how great your product or service is, your customers need to hear about your brand, product, or services before they even consider buying from you.
And even when they learn or see your brand, you have to make the right impression. You have to gain their trust. You have to make them interested in your product or services.
These are why you need marketing and branding for your business.
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