You might be applying your Canva assets incorrectly…
If you’re using Canva to create your marketing or social media graphics and dropping design elements without adjustments, then you’re doing it wrong.
You must adjust the colors to fit your branding, so everything looks cohesive. It also lets you avoid making your design look messy by using colors that clash with your brand’s color scheme.
Here are the reasons why you should stop using Canva elements without adjusting them:
- The colors on the Canva assets and illustrations are rarely in line with your brand.
- It will not look cohesive with the rest of your branding.
- Combining different color schemes from multiple illustrations will make your design look messy.
- It makes it evident that you are using stock illustrations.
Here are what you can do instead
- Set Up a Brand Kit to ensure consistent colors, fonts, and styles throughout your collaterals. You can check out how to create a brand kit on Canva here.
- Adjust the colors on the illustrations to match your branding. You can check out Canva’s help page to see how to do this.
- Use the colors from your brand kit. Learn how to set up and use your brand kit color palette here.
- Stick with the same illustration style to keep a consistent look and feel.
Spending more time customizing Canva elements ensures a cohesive look on your designs, making them more pleasing to the eyes. It also makes it look more professional and on-brand.
An on-brand and well-designed marketing material build trust and make it recognizable and easy to remember.
Check out our blogs for more design tips to take your branding and marketing materials a step higher!
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