Your font style choice is more than just selecting what looks best. It’s also about what best fits your brand’s persona, the type of impression you would like to make, and who your ideal audience is.
It is the reason why you need to carefully select your official brand font. It has a subtle but powerful impact on how your audience views your brand.
Let’s try this word:
“I Want You”
The script font style makes it look elegant and romantic. It tells the reader how they are wanted to be a romantic partner.
It makes you feel someone is after you or wants to harm. It’s like you’re reading a letter from a serial killer.
The font style already gives you an impression of being in a military. The words, when read using this font, will tell you that you are wanted to be recruited to the army.
This is the kind of impact font styles have on your content and brand. It can already create an impression even before having to read the words itself.
Want more tips to improve your branding and marketing designs?
Check and follow our other blogs!