Brand Evolution -
Car Detailing Logo Redesign.
From doing car detailing for just family and friends, the owner decided to take his passion a step further. To do this full-time and make a living out of what he does best. To expand his reach from servicing acquaintances to a wider market. He also wants to reach an upscale audience and be seen as a high-end service provider. One of the first step in order to this is to update his car detailing logo design.
The Challenge
Reaching a wider audience will be hard to do with the old logo design. It’s geared towards a younger audience. The imagery also does not give out an impression of a brand providing a professional service. So the first step for the brand update was to redesign the logo. The goal is to have the brand appeal to a wider audience, along with reaching the upscale market.
The old logo design.
The Plan
The goal of the redesign is to be able to reach and appeal to car enthusiasts. These are the type of audience who do not mind spending on their car to maintain its looks and condition. To do this, we will have to create a design that looks familiar to them. The logo should go well with other car brand logo designs. Another goal for the logo redesign is to have the brand be seen as a high-end and luxury service provider. To do so, we will have to design it like it’s a luxury car brand too. We will take inspiration from how luxury car brand logo designs look and apply it to the new logo.
The Car Detailing Logo Evolution
We took the common theme of the luxury car brand logos and applied it to the new design. That theme was the emblem type design so that is the direction we took. The problem with the luxury logos though is that they look old and serious. We fixed in that in the redesign by using a modern font and creating a minimal design with bold lines. This makes the new logo design look high end but would still look good to the younger car enthusiasts.
