Dental Marketing Agency:
Branding & Marketing Designs
Mastery Lab is a dental consultancy agency with over 30 years of combined experience as dental practice management and marketing coaches.
Pugo has become their creative partner, developing not only their branding and marketing materials but for their clients as well so they can have more time to do what they do best, and still be able to take on more clients and grow their business.
The Client
Mastery Lab is an Arizona-based business consultancy that specializes in providing consultation, coaching, workshops, event organization, and business management services for dental practices. The company has over 30 years of combined experience in dental practice management and marketing.
Because each dental business is unique, Mastery Lab uses non-generic formulas that are tailored to each client’s requirements and preferences. Over the years, they have helped develop their marketing strategies, promote their practice, reduce workload, and grow their business.
The Challenge
The PUGO Team is Mastery Lab’s creative partner, developing not only their branding and marketing materials but also for their clients. Outsourcing the design conceptualization and implementation to us frees up Mastery Lab to focus on the more important duties and responsibilities of running their business.
Below are some of the projects we did for Mastery Lab
Logo Animation
The official logo of Mastery Lab consists of a blue outline of a flask with green mist spouting from the mouth of the flask. This graphic element is positioned at the center of the business name “Mastery Lab.” The company’s tagline “Custom Formulas to Practice Success” is included in the logo. A semi-circle surrounds the flask, indicating that Mastery Lab has an encompassing array of services.
We animated the logo to make it more lively and meaningful. The zoom-in shots signify in-depth analysis and multi-level service offered by Mastery Lab. It starts with the mist, representing innovative ideas and effective implementation. The zoom animation ends with a flask, representing the thorough study and analysis that generate those ideas.
