Offroad Company Website and Marketing Designs - Saber
Saber Offroad is an Australian company that specializes in distributing and selling 4WD recovery products.
These products include suspension parts, tyre accessories, recovery gear, and more.
The Challenge
Saber Offroad contracted us to enhance its brand identity. This enhanced branding will be reflected on their product labels, flyer design, social media graphics, trade show booth banners, and eCommerce website.
The result is a cohesive and consistent look that speaks volumes of Saber Offroad’s goals and values.
Brand Definition
After consultation and in-depth research, we presented several design proposals and color templates. The clients chose these design attributes:
Rugged
Powerful
Modern
Masculine
Adventure
Working on the Brand Identity
Using these design attributes, our team came up with these designs to reflect these attributes.
Mainly, we settled on a bold black and red scheme to denote ruggedness, masculinity, and domination. To enhance power projection, we utilized Teko in all caps for all headings and subheadings.
Website Design
We opted for a simple yet dominant website design utilizing sharp demarcations of black and red. A big part of the heading included a space for marketing video clips from Saber Offroad. This makes the website more dynamic.
Design elements such as clickable photos, slides, and text are animated for enhanced interactivity. The animation also conveys movement, which matches the company’s industry.
Social Media Graphics
To ensure uniformity and to reinforce the company’s branding, we applied the same colour scheme and general layout of their website in their social media posts.
Trade Show Booth
For branding consistency and reinforcement, we applied the same colour scheme and general design of the Saber Offroad website on their display boards and booth modules. Text and colours were made more prominent and bolder to attract attention.
Flyers & Sell Sheets
Sharply blocking our colours and using contrasting colours makes the text and images stand out clearly, avoiding confusion and eye strain.
Product Label
For product labels, we added bullet text and pertinent information in addition to the Saber Offroad logo. These bulleted text help in marketing, turning purchased products into “walking advertisements” for Saber Offroad.
