In today’s digital age, finding a designer who matches the style you want is easier than ever.
You can browse portfolios on platforms like Behance, Upwork, and ArtStation to quickly spot creatives whose work catches your eye.
However, not every designer is the right fit for your business — and making the wrong choice can cost you time, money, and brand credibility.
Here are key factors to consider when hiring a designer.
1. Choose a Full-Time Designer
Many designers offer their services as a side hustle. While talented, their availability isn’t always guaranteed. If you need ongoing work or quick turnarounds, you may end up scrambling to find another designer when they’re unavailable.
Tip: Ask upfront about their availability and how many active projects they handle at once.
2. Ensure They Know the Right Tools
Not all designers have access to — or experience with — the right tools for your specific project.
- Imagine having a logo designed in raster-based software like Photoshop, which can’t scale without losing quality.
- A true professional knows when to use vector-based tools like Adobe Illustrator for logos, or InDesign for print layouts.
3. Look for Strong Design Fundamentals
Knowing the right software is useless without a solid understanding of design principles.
- Poorly designed branding or marketing materials can harm your brand image.
- Look for a designer with a good grasp of composition, typography, color theory, and visual hierarchy.
4. Prioritize Communication Skills
Even with technical skills, a designer who can’t communicate effectively will make projects frustrating.
- A great designer asks questions, explains design choices, and keeps you updated on progress.
- They should be open to feedback while also guiding you with professional insights.
5. Check Their Branding & Marketing Knowledge
Not all designers have an interest in — or knowledge of — branding and marketing strategies.
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A designer who understands brand positioning, target audience, and marketing goals can create designs that drive results, not just look good.
Checklist for Finding the Right Designer
When hiring, look for someone who:
✅ Works full-time or can commit to your deadlines
✅ Knows and uses the right tools for the job
✅ Has strong design fundamentals
✅ Communicates clearly and professionally
✅ Understands branding and marketing basics
Need a reliable design team?
We specialize in creating goal-driven branding and marketing designs for businesses.
Send us a message and let’s discuss how we can bring your vision to life.
