Graphic design is where we communicate messages visually to an intended audience. We use texts, colors, images, illustrations, and other graphics, to convey a message. Graphic design is such a broad field with lots of specializations under it. Knowing these different graphic design types will help you in finding the right designer for your project. Another advantage is you can use each of these graphic design types as a tool to gain an advantage for your business or brand. Below are the 6 common graphic design types you should know as a business owner and/or a marketing professional.
Visual Identity Design
Visual identity refers to how you use the visible elements of your brand to shape perception and make an impression. Your visual identity includes your logo, imagery, typography, colors, and creative design elements. Having a strong visual or branding identity for your business can help your brand have a distinct look so you get to stand out in the market. This helps build trust with your audience and raise the perceived value of your products or services. These are just some of the benefits that can help your business succeed.
Marketing Design
The goal of marketing graphic design is to visually promote a brand, sell products, or let people know about your services. The way your marketing materials are designed will create an impression to the viewers on the quality of the products and services you offer. Marketing designs include brochures, flyers, magazine ads, social media ads, and many more. By creating a professional marketing design, you get to optimize your conversion rates, make your offers stand out, be more appealing to your intended audience, and can also help elevate your brand’s perceived value.
Be sure to check out our studio’s marketing design services.
Print Design
Print design is a specialized branch of graphic design where the focus is on designing for printed materials. Certain rules need to be followed when designing for print as compared to the ones made for digital use.
Print design includes designs for brochures, flyers, magazines, product labels, packaging, and newspapers. When you work with a print designer, expect to get better results because they know the rules better when it comes to designing for print, on what can, or can’t be done.
Even in the digital age, print design is still a valuable tool for your marketing campaigns since you get to specifically target a locality. It creates a different impact since the viewer can see and feel your printed materials.
If you’re working on a print design project right now, be sure to check out these tips.
Package and Label Design
These are the designed materials you place around your product, the container your product is placed in, or both. It contains the details about what the product is for and how it should be used. This will help guide the viewer with their purchasing decision.
Labels and packaging designs can help your brand tell a story and create the kind of impression you would like to have. It gives your brand a chance to provide your audience a multi-sensory experience, through sight and touch. Professionally made packaging and label design help build trust for your products. The quality of the labels and packaging helps you stand out in the market and add value to your product. This is your last chance to persuade your customers to choose your brand and buy your product, so do your best to get this right.
Environmental Graphic Design
Environmental graphic design is graphic design applied to spaces and on your surroundings. The goal is to enhance the experience of the audience in the space they are in. Art direction, graphic design, interior design, and illustration are all included in environmental graphic design. It’s commonly used on stairs, ceilings, murals, hallways, interiors, and many more.
Environmental Design helps establish your brand in the physical world. This is where your audience can see the brand elements inside your stores or on the streets. It helps enhance the kind of impression you would like your customers to have on your brand.
Art and Custom Illustrations
Art and Custom Illustrations are designs that are done from conceptualization to the final artwork. These are designs that are done from scratch. This is usually done on t-shirts, poster designs, mascot designs, brand graphics, and design elements. There are a lot of design styles though so be sure you know the type that you want and find a designer who specializes in that.
Custom illustrations can help brands stand out and there’s a ton of different ways they can be used. Art and Custom Illustrations help add more personality to your brand. This also makes your brand more unique, be more memorable, and stands out from the sea of other brands.
Conclusion
Keep these 6 common graphic design types in mind when looking for ways to give your brand an edge. Be sure to mention the type of graphic design project you are working on when looking for a graphic designer. This will help them know if this is a good fit for them since it’s rare for a graphic designer to be capable of doing all the graphic design types. You can also check out this article to be more guided on knowing the kind of graphic designer you’re looking for.