When starting a new branding project for your business, you might get too focused on the logo right from the start. The logo design is not the most important part of a brand. Hiring a professional designer will not help either. There are many factors that you will need to develop for your brand.
A great-looking logo is useless if it’s not in sync with the rest of the visual branding elements and you don’t have any clear direction and strategy.
Clarify these first before working on any designs for your branding project:
- Brand Description
- Service and Product Benefits
- Competitors
- Positioning
- Unique Selling Point
- Brand Values and Persona
- Target Audience
Pick out the keywords that best describe the brand from the information you’ve gathered and use that as your design direction. Be as specific as possible.
Your brand design outputs will be effective, meaningful, and has more purpose if you have a clear direction and strategy.
Need help creating goal-driven designs for your brand?
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