Pugo Design Studio - New Logo
Evolution Automotive Detailing logo embossed close-up on dark textured paper, showing the shield mark and wordmark

Brand Evolution -
Car Detailing Logo Redesign.

From doing car detailing for just family and friends, the owner decided to take his passion a step further. To do this full-time and make a living out of what he does best. To expand his reach from servicing acquaintances to a wider market. He also wants to reach an upscale audience and be seen as a high-end service provider. One of the first step in order to this is to update his car detailing logo design.

The Challenge

Reaching a wider audience will be hard to do with the old logo design. It’s geared towards a younger audience. The imagery also does not give out an impression of a brand providing a professional service. So the first step for the brand update was to redesign the logo. The goal is to have the brand appeal to a wider audience, along with reaching the upscale market.

Evolution Automotive Detailing wordmark in blue chrome lettering over a dark paneled background, with a white and a red car illustration

The old logo design.

The Plan

The goal of the redesign is to be able to reach and appeal to car enthusiasts. These are the type of audience who do not mind spending on their car to maintain its looks and condition.  To do this, we will have to create a design that looks familiar to them. The logo should go well with other car brand logo designs. Another goal for the logo redesign is to have the brand be seen as a high-end and luxury service provider. To do so, we will have to design it like it’s a luxury car brand too. We will take inspiration from how luxury car brand logo designs look and apply it to the new logo.

Grid of luxury car brand logos including Rolls-Royce, Bugatti, Lamborghini, Maserati, Ferrari, Jaguar, Bentley, Porsche, and Aston Martin, used as design inspiration reference
If it's not attracting the right clients, not looking the part, or not standing out in your market, that's not a branding problem. That's a business problem. We fix it.
Your brand should work as hard as you do.
If it’s not attracting the right clients, not looking the part, or not standing out in your market, that’s not a branding problem. That’s a business problem. We fix it.
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The Car Detailing Logo Evolution

We took the common theme of the luxury car brand logos and applied it to the new design. That theme was the emblem type design so that is the direction we took. The problem with the luxury logos though is that they look old and serious. We fixed in that in the redesign by using a modern font and creating a minimal design with bold lines. This makes the new logo design look high end but would still look good to the younger car enthusiasts. 

Evolution Automotive Services and Detailing logo in black, featuring a shield mark with three horizontal bars beside the wordmark
Evolution Automotive Detailing logo in white, overlaid on a close-up photo of a glossy black car's front wheel and headlight
Evolution shield logo badge mockup placed on a car's center console between the gear shifter and control dials
Evolution Automotive Detailing logo decal mockup applied to the rear window of a black car, with the taillight in focus
Evolution Automotive Detailing logo embroidered on the chest of a black button-up shirt, worn by a man with crossed arms
Evolution Automotive Detailing logo displayed large on a closed black garage door, shown in black and white
They are great. I had an idea in mine for my logo and they brought it to life and exceed my expectations. They are excellent to work with and I planning to get some more stuff done with them. Customers service is great along with quick turnaround. From start to finish it took about 5 days. I would highly recommend them.
Minh Trang,Evolution Automotive Detailing
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