Your font style choice is more than just selecting what looks best. It’s also about what best fits your brand’s persona, the type of impression you would like to make, and who your ideal audience is. It is the reason why you need to carefully select your official brand font. It has a subtle but …
The Same Words Can Tell Different Stories with Font Style Read More »
Promotional merchandise is a great way to market your brand and increase awareness. It’s also very cost-effective when done right. Here are five tips to make the best out of your budget. 1) Use Vector-Based Files You will want your logo or design to be clear as possible when printed on your promotional items. Have …
Most logo designers will start the project by asking their clients what font they would like to use, what colors they prefer, what kind of logo style they would like to have, etc. We used to do that because it’s easier that way. We can get to work right away, and there are fewer things …
Reasons why we avoid asking our clients for design directions for their logo Read More »
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