Coming up with your brand name can be challenging, especially if you don’t know where to start. Here are some tips to help you make this easy and more effective. Strategy First Clarify how you would position your brand against the competition. Create a clear definition of your brand, your persona, values, what you stand …
Brand Name: 6 Tips for Creating an Impactful Brand Read More »
Every business owner will have to take care of their brand’s graphic designs. To be more effective and productive when doing this, here are some things you need to understand first It Isn’t About You Your favorite color, image, or font style does not matter. The designs should be about your business, the ideal …
What’s the best way to save on graphic design? Doing it yourself? But you don’t have the time, tools, or skills. How about hiring a hobbyist? But they’re not always available, and you need your materials designed the soonest. Crowdsourcing websites promising the lowest rates? That’s fine if you don’t mind copied …
If every business today is bringing their brands online, then what’s the use of print marketing? A lot! and here are a couple of reasons why you shouldn’t disregard it. Longevity You’ll likely scroll over an ad or post and then forget about it. It’s different with billboards and banners. You’ll …
There are certain factors you have to consider when designing for print. Keep in mind the printing process you will be utilizing, the print material, the print templates, and more. Check out the rest of the post to see common print design mistakes you should avoid. Print Design Mistake 1: Not Using the Right …
Do we really have to select images carefully for our posts? Content with images is more engaging and sharable. Facebook posts with images +87% more engagement. Tweets with images +18% more clicks. But make sure you do this right to get the best results. Here are some tips on how to do this. Tip …
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Looking for a designer that captures the style you want is easy in this day and age. You can easily find them on websites like Behance, Upwork and Artstation. There are a lot of designers out there but not everyone does this full-time and only on the side. The availability of service is not guaranteed. …
It’s easier and faster to find a particular file when organized correctly. If you’re working with a team or sharing a cloud server with your client, you don’t have to constantly ask each other where a particular file is if you’re using this method Client Folder Have this as the main or pillar folder. It …
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How you design your logo can create a certain type of impression to its viewers. The kind of impression they have will also vary based on who the viewer is. You can use certain kinds of colors, shapes, lines, and imagery to try to influence or control the kind of impression or the type of …
When in doubt if your design is ready for submission, we use a quick mental checklist to help confirm that the marketing design is ready for sending. Go through this list one by one to make sure your design is ready for submission: 1. Are all the project and design instructions followed? Once done with …
Design Submission Checklist: How to Ensure Your Design is Ready Read More »
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