Professional logo designers pour their heart and soul into every work they do. You have to be careful in how you treat their work.
Here’s a list of a logo designer’s nightmares that they wish you would not do with their works.
Logo Designer’s Nightmare 1: Stretching the logo
Please don’t do this. When resizing the logo, it should keep the design’s proportion.
Logo Designer’s Nightmare 2: Adjusting the design without their knowledge
Let your logo designer know and work on it if you need any updates or changes. You get to maintain the design’s quality this way.
Logo Designer’s Nightmare 3: Applying the logo with a white background
It happens when you’re using the JPEG file format instead of the PNG with the transparent background.
Logo Designer’s Nightmare 4: Using the wrong type of logo
Professional logo designers will provide their clients with variations. Like when applied as a single color, dark background, icon only, etc. Be sure to use the correct design variation. Don’t be afraid to ask your designer when in doubt.
Logo Designer’s Nightmare 5: Pairing the logo with unprofessional designs
It’s no use having a great-looking logo if you’re going to apply it to branding and marketing designs that do not have the same quality. Remember that the logo design is just a part of the whole brand visual system.
Don’t give your logo designer nightmares by not:
1.) Stretching the logo
2.) Adjusting the design without their knowledge
3.) Applying the logo with a white background
4.) Using the wrong type of logo
5.) Pairing the logo with unprofessional designs
