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Graphic Design Retainers Pugo Design Studio

Everything You Need to Know About Graphic Design Retainers

You’ve heard of graphic design retainers—but what are they, exactly? And how can they benefit your business or organization? In short, a graphic design retainer is an agreement between you and a graphic designer or design agency to provide a certain level of service on a regular basis. Typically, this means that the designer will …

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A Guide to Deciding Between Hourly, Fixed, and Retainer Rates in Graphic Design

A Guide to Deciding Between Hourly, Fixed, and Graphic Design Retainer

It can be tough to determine what the right pricing option is for your brand’s graphic design needs. Hourly rates? Flat rates? Graphic Design Retainer? It all feels so arbitrary. But there is a method to this madness, and you’re in luck because we’re going to walk you through it. What’s the Difference Between Hourly, …

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Logo Direction

Reasons why we avoid asking our clients for design directions for their logo

Most logo designers will start the project by asking their clients what font they would like to use, what colors they prefer, what kind of logo style they would like to have, etc. We used to do that because it’s easier that way. We can get to work right away, and there are fewer things …

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