American football logo and graphic designs for a youth tackle team
Boca Braves is a sports team based in Boca Raton, Florida. It provides athletic learning opportunities for children, preteens, and teens without compromising their journeys to academic success. Boca Braves strives to teach and train children in the sport of tackle football, cheerleading, and dance.
Along with coaching, Boca Braves also helps their participants to embody the ideals of sportsmanship, camaraderie, scholarship, and physical fitness. They accept and inspire youth regardless of creed, race, religion, or national origin.
Boca Braves was established to complement the National Youth Football League.
The Challenge
Boca Braves wanted to update and redesign their logo to fit contemporary times. In addition, they’ve also wanted to redesign their uniform and poster graphic designs to match their new logo.
A collaborative approach with Boca Braves was key to ensure that we understand their goals, vision, and values, which will be reflected in the designs we make for them.
The Update
We used Boca Braves’ existing symbol of a stone arrowhead to maintain its branding. However, we enhanced it with shadows and highlights to give it some texture.
The arrowhead, which is pointed upwards, as well as the slanted text, symbolizes speed and power. The logo also denotes the drive to be better athletes.
Logo Design Variations
We created several variations of the logo so it would stand out on different applications.
For long and small display areas, one of the logo variants excludes the arrowhead and only has the team name. It saves space while maintaining the look and branding of the team.
Football Team Uniform Design
We used Boca Braves’ official colors for the Home and Visitor versions of their uniforms. The arrowhead symbol is printed on the sleeves.
Outdoor Advertising Designs
We designed the team’s display stands with a busy background. The lively look denotes fun, excitement, and adrenaline in the team. The Boca Braves logo was purposely made large and prominent to make it stand against the background.
Contact information and the website URL are also included at the lower part of the display.
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