Pugo Design Studio - New Logo
Jambo's Grill branding mockup with grilled meat on a wooden board surrounded by bread, dips, and steak, styled with the logo on a leather background

African themed restaurant logo and branding

A restaurant logo design and branding project for Jambo’s Grill – a grill restaurant showcasing African cuisine based in Dubai. The goal is to attract foodies which are fun, adventurous, and are not afraid to try new flavors – so we reflected these qualities to the whole project. An alignment of the brand goals to the designs.

Jambo's Grill logo featuring an orange flame and crossed skewers design with the restaurant name in white lettering

The Logo Design

A combination mark logo design style is used for this brand. It is where the text is combined with the graphic. It makes the logo look like a fun and modern emblem. The typeface design is chosen for its active and amusing appearance. The background graphic is a stylized Nguni shield with spears. A traditional oval-shaped shield used in southern Africa. The black, yellow, orange and red colors are used to reflect the colors of the charcoal and flames in the grill. Just by looking at the design, it will already give you an idea of what type of cuisine the restaurant is offering.

Below you can see how adaptable the logo design is. The design still works even when applied on a dark background. It also works as a single-color logo. Just one of the few qualities of an effective logo design. 

Jambo's Grill logo in white outline displayed on a solid dark maroon background
Jambo's Grill logo overlaid on a photo of meat grilling on an open flame with a hand using tongs
If it's not attracting the right clients, not looking the part, or not standing out in your market, that's not a branding problem. That's a business problem. We fix it.
Your brand should work as hard as you do.
If it’s not attracting the right clients, not looking the part, or not standing out in your market, that’s not a branding problem. That’s a business problem. We fix it.
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The Visual Branding

A clean and bold typeface style for the body text is used to balance the fun look of the logo. This gives the brand a professional feel. It is also easier to read and looks cleaner. A muted old world map for the background gives the brand a sense of adventure. Where the dinners can explore the different flavors of Africa. Only a few colors are selected for the overall branding so the attention of the viewer will be on the food rather than the design.

Check out how the restaurant logo design and branding are implemented on the menu, packaging, and poster designs below.

Jambo's Grill menu mockup on a clipboard showing the cover design and an inside page listing appetisers, starters, sides, and junior meals
Jambo's Grill charcoal grilled barbecue takeaway box featuring tribal dancer illustrations, placed beside plates of grilled food and salad
Jambo's Grill "Now Open" bus stop advertisement at night, showing Swahili cuisine food photos and a location map for the Dubai restaurant
Quality designer. Works quickly to make changes and has a great eye for the appropriate design given the requirements.
Faisal Hasham,Jambo’s Grill
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Your Services Deserve a Brand that matches them

We build brands grounded in strategy, not just aesthetics, so your identity works in the market, not just on a mood board. If your business delivers quality work but your brand doesn’t show it, that gap is costing you.

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