“Contrast” in design is the difference between the two elements and is one of its fundamental principles. Something you should keep in mind when designing your branding and marketing materials. The most common use of contrast in marketing design is how to make your texts pop out or be easy to read. But there are …
How to use contrast aside from making your texts easy to read Read More »
A rowboat will go further and faster if everyone rows in the same direction. The same applies to branding and marketing design projects. You will have better design project outcomes and complete them on time if the client’s and designer’s visions are aligned. Here are some guiding questions that can help you do that -> …
Improve your design project results with these guiding questions Read More »
Colors help create the kind of impression you want with your ideal audience. But it’s rare that you only use one type of color for your brand. That’s why we have color schemes – the combination of colors you use for your brand’s visual elements. Here are some color scheme ideas to give your brand …
If you build it, they will come. Have you ever heard of that phrase? It’s the belief that if you put considerable effort into building a great website, social media page, or store, the customers will naturally flock to it. The reality? It rarely happens. It’s heartbreaking because you’ve invested a lot into …
Starting a Business: If you build it, they will come Read More »
Every business needs a professionally made design to be taken seriously by the target audience. If you’re looking for one, should you write that you’re looking for a graphic designer? Or should you specify that you’re looking for a marketing designer? What’s the difference anyway and why does it matter? Read the rest of the …
Graphic Designer vs. Marketing Designer:
Why It Matters Read More »
Professional logo designers pour their heart and soul into every work they do. You have to be careful in how you treat their work. Here’s a list of a logo designer’s nightmares that they wish you would not do with their works. Logo Designer’s Nightmare 1: Stretching the logo Please don’t do this. When …
We’ve used all three for different clients and projects, and here’s what we think –> Best Design Tool: Photoshop Great for designs that need photo manipulation and effects. Perfect for event flyer designs or clients in the food and drinks industry. It’s a bit hard to learn the software and needs to …
Best Design Tool for Flyer Designs. PS, Ai, or Canva? Read More »
How to succeed, even if you’re not the best. Don’t let not having the best product or service stop you from growing your business. Here are some ideas on how you can still fly above your competition >>> How to Succeed: Idea 1. Out-market the competition Reach more of the target …
How do you create a strong logo? A solid logo design will last long since it can work on any application. It can also save you a lot of money since you don’t have to reprint and update your brand materials. So how do you do this? Create a Strong logo by …
Even if a designer has the skills with a great portfolio to show, they can still do more harm than good. Here are the types and signs that they are not the right ones for you. 1.) The Yes Designer Always says yes to your requests even if it’s already detrimental to your brand or …
6 Types of a Toxic Designers Bad for your Business Read More »
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